MediaBuyerPlanner: The DMA’s quarterly survey of DM business performance and prospects reports that Q4 2006 earned an indexed ranking of 67 for year-over-year revenue growth. An index score of 50 indicates no chang. Fourth-quarter 2005 received a 61 index, according to Direct Magazine.
DM agencies have the most optimistic expectation for the current quarter, providing a projected revenue index of 70. Direct marketers anticipate a 66 quarter. DM suppliers also give first-quarter 2007 a 66, four points off their expectations for the quarter just ended.
Related stories:
- DMA Report: Direct Marketing to Boost U.S. Economy
- DM Spending Growth to Continue at Slower Pace
- DM Industry Posts 12th Straight Quarter of Growth
- DMA: Positive Overall Growth, Big Drop in B-to-B Direct Marketing Sales
