Comments on: Starbucks: Extending the Brand Again

By: Claire Ratushny

Claire Ratushny — Mon, 22 May 2006 14:41:55 +0000

How right you are, Ann! You’ve made a great point. From Applebee’s jingle “Eatin’ Good in the Neighborhood” to CVS’s past campaign: “Your Neighborhood Pharmacy”–many corporate giants that have taken out the community “mom and pops” have come to the realization that acceptance and successful integration into Every Town USA might hinge on reaching out as being new, but good neighbors themselves.

By: Ann Handley

Ann Handley — Mon, 22 May 2006 03:43:51 +0000

It’s interesting that the likes of Starbucks, McDonalds and other mega brands often have entered a city or town and bought out the cafes and coffee shops that often were the hearts and hangouts of their communities…
Now, those retailers are looking for the Magic Formula to create the same “third place” customer experience that the originals created quite organically.

By: Mack Collier

Mack Collier — Fri, 19 May 2006 18:25:21 +0000

William I’ve been watching CNBC’s American Made series on American entrepreneurs, and I noticed in the first show Howard Schultz talked about the ‘3rd place’ concept. Found it very interesting, but even more interesting when John Mackey of Whole Foods said that he ALSO wanted people to see Whole Foods as the ‘3rd place’ inbetween home and work.
Very interesting, seems a sign that retailers are realizing that they have to give customers more than a product, but rather, an experience, if they want them to stay.