MediaBuyerPlanner: Office supply giant Staples has placed its $100 million-plus media buying and planning account into review, though the company claims it is “very happy” with incumbent MediaCom.
MediaCom has been invited to defend, writes Adweek. Staples is “just constantly looking at vendor relationships to evaluate expenses and new services,” a rep is quoted as saying.
It is not clear what other agencies will be invited to pitch. The creative account, under McCann-Erickson, is not included in the review.
Staples spent $95 million on ads in 2005, and $110 million through the first 10 months of 2006, according to Nielsen Monitor-Plus.
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- ‘Fast Company,’ ‘Inc.’ Sign Distribution Deals with Office Depot, CompUSA
- Sam’s Takes On Office Supplies Giants
- Office Depot Expands ‘Green Book’ to Europe
- Office Depot Axes 250 Call Center Workers
- Office Depot Selects Kaplan Thaler Group
