http://www.mpdailyfix.com/spray-and-pray-marketing-2-0/?utm_source=rss&utm_medium=rss&utm_campaign=spray-and-pray-marketing-2-0 Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/spray-and-pray-marketing-2-0/comment-page-1/#comment-40271 Ekaterina Mon, 16 Mar 2009 20:02:27 +0000 http://www.mpdailyfix.com/spray-and-pray-marketing-2-0/#comment-40271 Paul, I love the value in social media...when it's done right. First you need to find the right public (to engage with "the right fish"). How do identify and locate your audience? I think here it comes back to measurement, circulation auditing and other accountability strategies. ABC and BPA Worldwide have partnered with other industry associations to raise awareness about the value of online and print circulation auditing. Their campaign is called Buy Safe Media: www.buysafemedia.com Paul, I love the value in social media…when it’s done right. First you need to find the right public (to engage with “the right fish”). How do identify and locate your audience? I think here it comes back to measurement, circulation auditing and other accountability strategies. ABC and BPA Worldwide have partnered with other industry associations to raise awareness about the value of online and print circulation auditing. Their campaign is called Buy Safe Media: http://www.buysafemedia.com

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