MarketingProfs

Solving problems is what we marketers do. Whether it’s figuring out how to request an increase to your marketing budget in FY’09, or coming up with the best way for a client to connect with customers… It’s all about figuring out how to get from “here” to “there.”

Dan Roam’s book The Back Of The Napkin offers a visual language, which allows us to capitalize on the notion that a picture is worth a thousand words. Those pictures can be used to solve problems.
Dan launched The Back Of The Napkin earlier this year and his has just been named #5 of the top 10 Best Business Books of 2008 by Amazon.

The book’s full title is The Back Of The Napkin: Solving Problems and Selling Ideas With Pictures. That’s precisely what Dan offers.
To solve problems Dan provides us with: suggested symbols, a guide to thinking visually, tips how to focus, and ways to see problems and show solutions.
Don’t shy away from this title if you think you’re “not an artist.” The kind of drawing Dan suggests is akin to what you doodled on the corner of your daily planner during your last staff meeting. Art school not required.
If you haven’t purchased this book yet, click on this link and buy it. (The link opens in a new window so you won’t lose your place here on DailyFix).
If you want to give the book a trial run before you purchase it, check out Dan’s site TheBackOfTheNapkin.com. He has a neat interactive site that previews (on the back of a napkin) what the book is about.
Enjoy!
By the way… I had the pleasure of working with Dan and a team of bloggers to conduct an online virtual book tour. Click to check out the discussions between Dan and these bloggers.