Comments on: Social Media @Work: Home Depot and the Hurricanes

By: Kevin Donnellon

Kevin Donnellon — Mon, 15 Sep 2008 15:57:23 +0000

Thanks for sharing this. It is definitely a great example of HD connecting with its customer with invaluable information at a critical time. Look forward to hearing more about this. Thanks again,

By: Michael E. Rubin, Blog Council

Michael E. Rubin, Blog Council — Tue, 09 Sep 2008 15:09:17 +0000

There’s also a very practical bit of work going on here, too.
The hurricanes knocked out a lot of the power down in that part of the country. But people still had charged up cell phones that could connect to the Internet (and Twitter).
I didn’t articulate this in the post, but I think the point here is that it’s not about the technology. Home Depot is ‘doing well by doing good’. They’re putting themselves — and the brand — out there and performing above the board service to their customers and the community. It’s marketing diguised as customer service, and to echo what Dawn said, it’s brilliant.
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312-932-9000 / michael@blogcouncil.org / twitter: merubin
I am a Blog Council employee and this is my personal opinion.

By: Dawn

Dawn — Tue, 09 Sep 2008 12:11:58 +0000

CORRECTED COPY: I think it’s just part of a growing trend among marketers. As consumers feel bombarded with advertising and thus tuning out in droves, we as marketers have to find a “back door” approach to get our message across. Twitter is definitely a great tool and HD has used it brilliantly.

By: Dawn

Dawn — Tue, 09 Sep 2008 12:10:40 +0000

I think it’s just part of a growing trend among marketers. As consumers feel bombarded with advertising thus and tuning out in droves, we as marketers have to find a “back door” approach to get our message across. Twitter is definitely a great tool and HD has used it brilliantly.

By: Richard Kannegieser

Richard Kannegieser — Mon, 08 Sep 2008 14:43:58 +0000

I’m glad to see that companies are adapting and learning that twitter is a great tool when used correctly and home depot has set a fine example! Comcast Cable is also doing a great job @comcastcares.

By: Imagine Wellness

Imagine Wellness — Mon, 08 Sep 2008 14:23:04 +0000

Just goes to show you how quickly these sites are driving adaptation to real live current events thanks to their enthusiastic users.