http://www.mpdailyfix.com/social-media-is-better-for-the-consideration-phase/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-is-better-for-the-consideration-phase Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/social-media-is-better-for-the-consideration-phase/comment-page-1/#comment-40170 Jason Baer Fri, 27 Feb 2009 18:52:40 +0000 http://www.mpdailyfix.com/social-media-is-better-for-the-consideration-phase/#comment-40170 Wow. Super timely post. I'm just headed to a meeting with a client to discuss this precise issue. Does creating social media content generate leads directly, and if so does it do it cost-effectively? I really appreciate you segmenting awareness and consideration, as they are so often lumped together as inbound marketing or social media. As to Kevin's question about the social media focus on this blog, as a contributor here myself I'll offer that it's a reaction to what people want to read and the subsequent keyword inclusion. Wow. Super timely post. I’m just headed to a meeting with a client to discuss this precise issue. Does creating social media content generate leads directly, and if so does it do it cost-effectively?
I really appreciate you segmenting awareness and consideration, as they are so often lumped together as inbound marketing or social media.
As to Kevin’s question about the social media focus on this blog, as a contributor here myself I’ll offer that it’s a reaction to what people want to read and the subsequent keyword inclusion.

]]> http://www.mpdailyfix.com/social-media-is-better-for-the-consideration-phase/comment-page-1/#comment-40169 Kevin Horne Fri, 27 Feb 2009 15:58:41 +0000 http://www.mpdailyfix.com/social-media-is-better-for-the-consideration-phase/#comment-40169 Paul: On the one hand, I am grateful you let us see that chart from this expensive study. Thanks. On the other hand, I don't agree on a couple of your points: a) That this is about Awareness only. "Identify" yes, but "Learn about" takes you into Consideration, and the list of tactics on the chart proves that (events, mail, etc.) [PS would be interesting to know what the researchers were trying to prove with the "tiers" - seems like a simple grouping of data ranges, nothing more] b) Why does every other blog post and article on here have to be about Social Media? Seems like a force-fit to apply that to this roster of well-traveled marketing tactics. A nice title would have been "Are You Focused on the Winning Tactics for B2B Lead Generation?" ;) Paul:
On the one hand, I am grateful you let us see that chart from this expensive study. Thanks.
On the other hand, I don’t agree on a couple of your points:
a) That this is about Awareness only. “Identify” yes, but “Learn about” takes you into Consideration, and the list of tactics on the chart proves that (events, mail, etc.)
[PS would be interesting to know what the researchers were trying to prove with the "tiers" - seems like a simple grouping of data ranges, nothing more]
b) Why does every other blog post and article on here have to be about Social Media? Seems like a force-fit to apply that to this roster of well-traveled marketing tactics.
A nice title would have been “Are You Focused on the Winning Tactics for B2B Lead Generation?”

]]> http://www.mpdailyfix.com/social-media-is-better-for-the-consideration-phase/comment-page-1/#comment-40168 Jason Coles Fri, 27 Feb 2009 15:58:37 +0000 http://www.mpdailyfix.com/social-media-is-better-for-the-consideration-phase/#comment-40168 It's a brief post Paul, but offers some very insightful information. Thank you for bringing this to our attention and for uploading the bar graph which is a great illustration of what people are taking notice of in the Awareness stage. I am re-launching my Atlanta, GA Web Design Firm next week and will be paying close attention to the information you have highlighted in this post because as you quite rightly say any of these tactics would be great for the Consideration stage as well. Thanks. Jason D. Coles 3 Dogs Marketing It’s a brief post Paul, but offers some very insightful information. Thank you for bringing this to our attention and for uploading the bar graph which is a great illustration of what people are taking notice of in the Awareness stage.
I am re-launching my Atlanta, GA Web Design Firm next week and will be paying close attention to the information you have highlighted in this post because as you quite rightly say any of these tactics would be great for the Consideration stage as well.
Thanks.
Jason D. Coles
3 Dogs Marketing

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