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	<title>Comments on: Social Media Budget Ratio</title>
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		<title>By: Paul Dunay</title>
		<link>http://www.mpdailyfix.com/social-media-budget-ratio/comment-page-1/#comment-38628</link>
		<dc:creator>Paul Dunay</dc:creator>
		<pubDate>Thu, 04 Dec 2008 23:46:14 +0000</pubDate>
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		<description>@ Richard
good point Richard and thank you for commenting
You cant have someone dabbling in this part time - it wont work
dedicate a member of your staff and go for it!
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		<content:encoded><![CDATA[<p>@ Richard<br />
good point Richard and thank you for commenting<br />
You cant have someone dabbling in this part time &#8211; it wont work<br />
dedicate a member of your staff and go for it!</p>
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		<title>By: Richard Millington</title>
		<link>http://www.mpdailyfix.com/social-media-budget-ratio/comment-page-1/#comment-38627</link>
		<dc:creator>Richard Millington</dc:creator>
		<pubDate>Thu, 04 Dec 2008 09:25:21 +0000</pubDate>
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		<description>Very good post.
I would add that it makes sense not only to budget for the tools you&#039;re going to use, but for people to run them.
This investment is missing from a lot of unsuccessful social media effort. You need people who&#039;s job, specifically, is to make sure your efforts are reaching and engaging the people you need to reach.
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		<content:encoded><![CDATA[<p>Very good post.<br />
I would add that it makes sense not only to budget for the tools you&#8217;re going to use, but for people to run them.<br />
This investment is missing from a lot of unsuccessful social media effort. You need people who&#8217;s job, specifically, is to make sure your efforts are reaching and engaging the people you need to reach.</p>
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