Comments on: Social Media Advertising: Does It Work… or Doesn’t It?

By: Social media dating advertisement « a Marketers View on Life

Social media dating advertisement « a Marketers View on Life — Tue, 19 Oct 2010 20:08:13 +0000

[...] is taking some lumps for low click rates when compared to high pade views, it will succeed” (see more opinions and information). Overall, social Media and Advertising have a VERY bright future together and will likely [...]

By: Jason dojc

Jason dojc — Mon, 06 Jul 2009 15:24:08 +0000

I don’t understand why low click-through rates are seen as a failure in social media marketing when advertisers are only paying for clicks. Under a cost-per-click pricing scheme, what matters is the lowest effective cost-per-click or better, the lowest effective cost-per-conversion.
In that regard, social media does work when executed properly and when appropriately used. I find the cost-per-click on social ads and Google search ads to be the lowest available.

By: Marco

Marco — Thu, 25 Jun 2009 19:56:44 +0000

Both sides have valid points, but as with any other medium, the key is understanding its nature and using it effectively in the ideal situations. More at: http://domusinc.blogspot.com/2009/06/agencies-and-facebook-twitter-social.html.

By: Mike O'Toole

Mike O'Toole — Wed, 24 Jun 2009 14:29:49 +0000

Paul,
A thoughtful and well-timed post. As traditional ad budgets decline, many of my clients want to look at social media as alternative channels. Couple of thoughts: first, social media is complex and varied enough that any blanket statement won’t work. Display ads in SM venues often don’t work (and feel like old-school advertising plastered on new channels), but ad strategies that take advantage of the participative qualities of SM (LinkedIn’s sponsored Q&A units, for instance) can be quite effective.