Comments on: Social In a Corporate (And Agency) World http://www.mpdailyfix.com/social-in-a-corporate-and-agency-world/?utm_source=rss&utm_medium=rss&utm_campaign=social-in-a-corporate-and-agency-world Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Glenn Friesen http://www.mpdailyfix.com/social-in-a-corporate-and-agency-world/comment-page-1/#comment-46318 Glenn Friesen Mon, 01 Feb 2010 21:05:55 +0000 http://www.mpdailyfix.com/?p=21158#comment-46318 I've found that blogging or tweeting about a prospect before pitching them can sometimes help cement those initial connections when they're made. Same goes for commenting on the company's blog. It demonstrates goodwill, and to your point, helps provide evidence that one knows the brand they're dealing with. Lauren, thanks for the great article! Best, Glenn Friesen I’ve found that blogging or tweeting about a prospect before pitching them can sometimes help cement those initial connections when they’re made. Same goes for commenting on the company’s blog. It demonstrates goodwill, and to your point, helps provide evidence that one knows the brand they’re dealing with.

Lauren, thanks for the great article!

Best,

Glenn Friesen

]]> By: Lauren Fernandez http://www.mpdailyfix.com/social-in-a-corporate-and-agency-world/comment-page-1/#comment-46289 Lauren Fernandez Mon, 01 Feb 2010 14:04:35 +0000 http://www.mpdailyfix.com/?p=21158#comment-46289 Thanks, Lisa! Great point about client/agency relationship - there is usually a bit of trust because they approach you. They select you. You might not know the ends and outs yet, but you can build on that solid foundation set. Corporate is hard in selling the idea- its pretty easy for leadership to just shut you down. Processes are great, no reason to change, and here you are presenting something completely different. If you can make them pay attention, though? Solid. Thanks, Lisa!

Great point about client/agency relationship – there is usually a bit of trust because they approach you. They select you. You might not know the ends and outs yet, but you can build on that solid foundation set.

Corporate is hard in selling the idea- its pretty easy for leadership to just shut you down. Processes are great, no reason to change, and here you are presenting something completely different. If you can make them pay attention, though? Solid.

]]> By: Lisa Grimm http://www.mpdailyfix.com/social-in-a-corporate-and-agency-world/comment-page-1/#comment-44767 Lisa Grimm Tue, 26 Jan 2010 18:13:44 +0000 http://www.mpdailyfix.com/?p=21158#comment-44767 Lauren - Great points about some of the differences that play in agency and corporate settings. I like the collaboration piece, as I get the best results when I have the opportunity to ask good questions, listen and understand the client's situation. Having that foundation always allows me to build/modify/develop something better and faster. Among the biggest differences I've encountered between agency/corporate life is that while processing in an agency can move slower, the client at least knows its problem/challenges or has come to the agency looking for specific solutions/services. Where corporate can get really tricky is selling the idea. Whether social or otherwise, leadership in a corporation may think they're fabulous or that they can do no wrong, or just have aversion to constructive criticism or suggestions on how to effectively and successfully share their brand messages with the world. They know they need a mar-comm dept. or team, but only under the terms they think apply. So while the potential to get things pushed through faster is there, the flip side to that coin can sometimes be a pretty serious waiting game. Thanks for the post Lauren. Lauren – Great points about some of the differences that play in agency and corporate settings. I like the collaboration piece, as I get the best results when I have the opportunity to ask good questions, listen and understand the client’s situation. Having that foundation always allows me to build/modify/develop something better and faster. Among the biggest differences I’ve encountered between agency/corporate life is that while processing in an agency can move slower, the client at least knows its problem/challenges or has come to the agency looking for specific solutions/services.

Where corporate can get really tricky is selling the idea. Whether social or otherwise, leadership in a corporation may think they’re fabulous or that they can do no wrong, or just have aversion to constructive criticism or suggestions on how to effectively and successfully share their brand messages with the world. They know they need a mar-comm dept. or team, but only under the terms they think apply. So while the potential to get things pushed through faster is there, the flip side to that coin can sometimes be a pretty serious waiting game. Thanks for the post Lauren.

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