MediaBuyerPlanner: The Wall Street Journal’s smaller design, which will save the company about $18 million per year and allow the paper to be printed in more places, has generated positive reactions from readers.
As part of a promotional campaign, the Journal offered about half a million copies of the paper for no charge at newsstands, and also opened its subscription website to non-subscribers for the day, writes the AP.
According to Gordon Crovitz, the Journal’s publisher, who said he has received hundreds of emails about the new design, response was “overwhelmingly positive.”
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