MarketingVOX: Popular wedding site TheKnot will take the wraps off six new original web series, reports MediaWeek.
Most of the series will focus on different aspects of wedding fashion, from the bridesmaids to the bride herself. Hosts include well-known designers and editorial staff from TheKnot.
The site is trying to create a lineup of more TV-like programming, a strategy that has already brought TheKnot TV an average of 1.5 million streamed videos a month. Current programming includes shows on honeymoons and other topics, like bridal makeovers.
Related stories:
- TheKnot.com, iVillage Partner to Produce Weddings Channel
- Conde Nast Commits to the Internet
- Target Rumored to Tie – er, Buy – TheKnot.com
