MediaBuyerPlanner: Sirius Satellite Radio has passed the five million subscriber mark, adding 441,101 subscribers in the third quarter and ending with 5,119,308 subscribers, while XM Satellite Radio has added more than 285,000 subscribers in the third quarter, for a total of more than 7.185 million.
Sirius has led the satellite radio industry in net subscriber additions for four consecutive quarters, with 61 percent of total satellite radio net additions in the third quarter of 2006, according to the company, which estimates 6.3 million subscribers by the end of the year.
XM has estimated that it will end the year with between 7.7 million and 8.2 million subscribers.
Starting in the third quarter of 2006, XM no longer includes certain rental car fleets (approximately 20,000 subscriptions) in its subscription total, the company says.
Related stories:
- Sirius Revises Subscriber Numbers Upward
- XM, Sirius Add 1 Million Subs
- Retail Satellite Radio Sales Neck and Neck
- XM Lowers Forecasted Subscriber Base, Sirius Stays Constant
- Sirius Boasts Q4 Surge of Subs, XM to Allow More Ads
- XM, Sirius 2005 Subscriber Adds
- Sirius Signs 3 Millionth Subscriber
- Stern Could Boost Sirius to 3.2 Mil by Year End
- XM: One Million New Subs Come Thursday
- XM, Sirius Bicker over New Subscriber Numbers
- Sirius Subscriber Numbers Slightly Screwy
