MediaBuyerPlanner: Sirius Satellite Radio has lowered its year-end subscriber forecast. The company had originally expected to have approximately 6.3 million subscribers by the end of the year, but is now saying it expects between 5.9 million and 6.1 million.
Even at the lower end of the expected range, the company will still add almost 20 percent more subscribers in 2006 than it did in 2005, according to Mel Karmazin, CEO of Sirius.
The guidance range represents total net subscriber additions of approximately 2.6 million to 2.8 million in 2006, or year-over-year subscriber growth of approximately 80 percent to 85 percent.
Sirius had actually raised subscriber expectations in August, from 6.2 million to 6.3 million. Rival XM, at the same time, had reduced its year-end expectations, to between 7.7 million and 8.2 million.
Related stories:
- Sirius Tops XM in New Subs for Fourth Consecutive Quarter
- XM Debuts Major Ad Campaign
- Sirius Subscribers Surpass 5 Million Mark, XM Reaches 7 Million
- Sirius Revises Subscriber Numbers Upward
- Study: Thanks to Stern, Sirius Now Even With XM
- XM Lowers Forecasted Subscriber Base, Sirius Stays Constant
- Stern’s Compensation Doubles Sirius’s Q1 Losses
- Sirius Boasts Q4 Surge of Subs, XM to Allow More Ads
- XM, Sirius 2005 Subscriber Adds
