MediaBuyerPlanner: One of NASCAR’s “most intriguing personalities,” (that is, according to Sirius president, entertainment and sports Scott Greenstein) will promote Sirius Satellite Radio’s lineup of NASCAR programming and live event coverage at retail locations across the country.
NASCAR driver Juan Pablo Montoya, in addition to being a spokesman for the satellite service, can be heard every Monday at 5 p.m. ET on the Juan Pablo Montoya Report on Sirius NASCAR Radio, the company has announced.
Montoya, the first Formula One driver ever to jump full time into the NASCAR NEXTEL Cup Series, captured his first stock car victory in the Telcel-Motorola 200 NASCAR Busch Series race in Mexico City on March 4, and on March 18 he finished a career-best fifth in the Kobalt Tools 500 NASCAR NEXTEL Cup Series race in Atlanta.
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- Nascar Gives Advertisers Online Boost before Race Time
- Sirius Creates Fan’s Choice Broadcast for Nascar
- Nascar Nabs Chevron, Toyota for Daytona 500 Ads
- Sirius Beams ‘Driver-to-Pit-Crew’ NASCAR Coverage
