MediaBuyerPlanner: Fans can vote online to determine which driver’s in-car audio will air on Sirius additional channels to feature other top drivers based on the Nascar Nextel Cup Series standings.
Sirius announced today that it will provide a Fan’s Choice broadcast, in addition to the live race call for Nascar Nextel Cup Series races in 2007, that will feature the driver-to-pit crew communications of a driver determined weekly by a fan vote.
Prior to every Cup Series race, fans can log on to www.sirius.com/driverfeeds to vote for their favorite driver. The driver with the most votes will have his in-car audio broadcast on the “Fan’s Choice” channel, which will air on SIRIUS channel 140 during that weekend’s Nascar Nextel Cup Series race.
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