MediaBuyerPlanner: Sirius Satellite Radio has announced that it will devote up to 10 additional Team Talk channels in order to offer extended coverage of the NASCAR Nextel Cup Series.
Sirius, the official satellite radio sponsor of NASCAR, will offer live race broadcasts, but will also devote up to 10 additional channels that will carry the driver-to-crew communications of 10 different race teams during the series’ races. The coverage “will make listeners feel like they are on top of their favorite team’s pit box on race day,” according to the company.
Sirius will combine the race broadcast with the “driver-to-crew chatter” on these channels, allowing fans to follow the overall race call and the in-car audio of a driver on a single channel throughout the race. The channels will feature top drivers based on the NASCAR Nextel Cup Series standings.
Listeners will hear drivers and crew chiefs schedule pit stops and discuss strategy over audio of the overall race broadcast. When the team members are not on the radio the audio of the live race broadcast will come up allowing listeners to follow the entire race uninterrupted.
The lineup of drivers and their channel assignments will be available at www.sirius.com/nascar prior to each race.
Sirius will broadcast every NASCAR Nextel Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series race, carrying the live broadcasts of Motor Racing Network (MRN), Performance Racing Network (PRN) and the IMS Radio Network’s broadcast from Indianapolis Motor Speedway.
Sirius will also launch the NASCAR Radio/channel 128 in January. The channel will air 24 hours a day, seven days a week and will include live races, plus daily and weekly talk programs, including Tony Stewart Live, a two-hour show hosted by the two-time NASCAR NEXTEL Cup Series champion and veteran pit road reporter Matt Yocum.
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