Comments on: Should a Facebook Page Be Part of Your Digital Marketing Strategy?

By: Facebook Applications

Facebook Applications — Wed, 21 Oct 2009 09:47:50 +0000

Thanks for the recommendation of Involver. Went straight to their site and am using the free facebook applications

By: Facebook Fan Page

Facebook Fan Page — Mon, 05 Oct 2009 18:47:09 +0000

I know another good company for facebook fan pages known as involvesocial.com

By: Elaine Zubko

Elaine Zubko — Wed, 01 Jul 2009 19:04:14 +0000

Excellent article. Thanks for the recommendation of Involver. Went straight to their site and am using the free application – what a breeze!

By: Elaine Fogel

Elaine Fogel — Tue, 09 Jun 2009 17:19:38 +0000

I agree with Victoria. I find myself using Facebook more for maintaining relationships with friends and some local business connections. It’s part of my online marketing mix, but in a much smaller way. My choice of social networking sites depends on my target markets.

By: Paul Chaney

Paul Chaney — Tue, 09 Jun 2009 17:02:06 +0000

@Victoria – I agree that Facebook Pages offer B2B companies less benefit. B2B social media marketing strategies do line up differently to some degree than those for B2C. For the latter, Facebook is almost a given these days.

By: Paul Chaney

Paul Chaney — Tue, 09 Jun 2009 16:59:35 +0000

@Melissa – I’ve got to make myself learn FBML if it kills me. Pages need the versatility that provides.

By: Victoria

Victoria — Tue, 09 Jun 2009 13:10:10 +0000

As much as I agree that Facebook is worth considering in your Digital Marketing Strategy, I can’t wholeheartedly agree that there are no disadvantages or that it is right for everyone. I think what it comes down to is creating a presence on certain social networks or online destinations that are relevant to your audience. What if you are a niche medical device company? Are surgeons and hospital administrators going to become fans of your products on facebook? The answer will most likely vary depending on who your target audience is and how they are using the web to communicate.

By: Daniel Oyston

Daniel Oyston — Tue, 09 Jun 2009 02:37:41 +0000

@amymengel. Very good point and particularly important here in A ustralia after ti was reeported yesterday that business are cracking down on social networking sites as managers look for productivity gains during the economic downturn.
Each day, small and medium-sized companies in Australia block about 6000 attempts to access social networking sites, compared to just 2000 a day 10 months ago.
The total number blocked websites, including social networking sites, has jumped by 193 per cent since January, while the number of sites workers are allowed to access has been slashed by 58 per cent.
http://www.news.com.au/technology/story/0,28348,25604588-5014239,00.html

By: Melissa

Melissa — Tue, 09 Jun 2009 01:03:53 +0000

What I like about Facebook Fan pages is the versatility. With the Static FBML application (I explain some of it here http://www.newward.com/articles/?p=151) you can incorporate custom graphics, forms, etc. to really brand the page well.

By: Sonny Gill

Sonny Gill — Mon, 08 Jun 2009 17:34:39 +0000

A Facebook Page should definitely be a part of your digital marketing strategy. With its functionality and features that you’ve mentioned, it serves as a great communications platform between you and your fanbase.
It allows you to show more of a face to your company and converse w/your community. The focus, outside of great content, is building on those relationships and to get your fans excited about not only your products, but being part of a growing and innovative community.

By: amymengel

amymengel — Mon, 08 Jun 2009 14:23:44 +0000

One major disadvantage to using a Facebook Page as your sole or primary Web outpost for your company is that for many people, Facebook is blocked at their workplace. So if someone’s at work and tries to find information on your company but can’t get to Facebook due to firewall issues, you have to count on them to repeat the search and access the page from home. Many people won’t do this.
@amymengel