MarketingProfs

MediaBuyerPlanner: A new shopping magazine for Women, ShopSmart, has recently arrived at the newsstands. From the publishers of Consumer Reports, the magazine offers women a new perspective on shopping.
Unlike Consumer Reports, there is no advertising, and the magazine is void of any graphs or detailed research information. However, it does test every product it features, from household appliances to cameras, food and beauty products, Media Life writes.
“It’s probably an unusual time to try out a shopping magazine when several have folded,” says Lisa Lee Freeman, ShopSmart editor-in-chief. “But we have a unique presence in the marketplace.” Freeman continues that while other magazines cover home decorating, shopping and beauty, ShopSmart writes about products that are commonly used and shopped for everyday.
ShopSmart targets a female population over the age of 30, unlike Consumer Reports which has a circulation of 4.1 million and is 60 percent males who tend to be older.
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