MediaBuyerPlanner: Inventerprise LLC has asked the U.S. Postal Service to conduct a trial run of its Shelmail e-mail-to-snail addressing system sometime in 2008, eweek reports. The Shelmail proposal suggests that e-mail addresses are a better means of delivering physical mail than what the postal service uses now.
According to what’s known of the proposal, the U.S. Postal Service would give mail addressed with email addresses to a third-party company that would associate the e-mail address to a physical one, and completes the delivery.
One drawback may be the cost of using the service. There are estimates that Shelmail will cost triple the price of first-class mail, and twice the regular rate for a postcard.
Vahe Habeshian BIO
06.07.06
