MarketingVOX: Los Angeles-based SheKnows.com has acquired Soaps.com, a soap opera entertainment property that delivers nearly 600,000 unique visitors per month.
Soaps.com remains the second most popular soap opera property online, behind soapcentral.com, which attracts over one million visitors per month.
Geared toward women aged 25-54, SheKnows delivers over 5.5 million unique visitors per month.
SheKnows also serves as the “demographic/psychographic hub” for families.com, pregnancyandbaby.com, fabulousfoods.com, ichef.com, and childfun.com. The hub owns most of, and manages all of, its subsites.