MediaBuyerPlanner: Struggling specialty retailer Sharper Image Corporation will now carry HD digital radio products in over 188 Sharper Image stores nationwide, as well as online.
Sharper Image will also include HD radio products on the cover of the company’s catalog, according to the HD Radio Alliance (via Radio Ink). The retailer’s move will be heavily promoted in the Alliance’s $250 million 2007 ad campaign that was announced in December.
Roger Bensinger, SVP of marketing for Sharper Image, calls HD digital radio the “next exciting enhancement to the digital lifestyle.”
Related stories:
- MBP Overview: What You Need to Know about HD Radio, Updated 2/2
- Sharper Image ‘Ionic Breeze’ Settlement May Benefit Retailer
- Top Electronics Stores Promote HD Radio via Radio Spots
- HD Radio Rolls out in 17 More Top-100 Markets
- HD Radio Launches Outdoor Campaign at Auto Show
- HD Radio Alliance Ups Ad Commitment by $50 Mil
- Two More Execs Out at Sharper Image
- Sharper Image Ousts Thalheimer, Hires Interim CEO
- Sharper Image Free Fall Continues
- Study: One in Three Americans Interested in HD Radio
