Comments on: Seven Social Media Mindset Markers

By: Monday’s Muse|Part 2 Of Improving Your Mindset | Borderless Thinking

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Top Ten LinkedIn Resources — Wed, 26 May 2010 18:38:47 +0000

[...] Fully grok the concept of Paying it Forward and the Social Media Mindset. [...]

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By: Niti Dhani

Niti Dhani — Tue, 02 Jun 2009 07:51:19 +0000

Equating Twitter with an email, and Facebook with an operating system is quite innovative, and actually a very accurate description of the roles these social media giants have assumed. #2 is particularly insightful-and perhaps the most difficult for companies to implement. In a similar vein, I found this link to a webinar that talks about social media and its role in Operations-think it’ll be quite insightful, considering its by Dave Evans-the social media pro. You can register at-https://www2.gotomeeting.com/register/971324730

By: rolex replica david

rolex replica david — Tue, 19 May 2009 09:31:45 +0000

Great to see your post.I think relationships is about give and take. We know that from our own lives. Siblings, parents, partners, husbands, wives, children,colleagues… we find that in all our relationships if we give then in turn we will receive. If we are selfish then we will distance ourselves, even repel people rather than be attractive to those we want to have relationship with.
Within social networking, giving is not just about the volume of articles and posts, but its about their quality and value. When people see that you can add value to their business with the content that you provide, and that they can learn something from you, you will gain followers, build a larger network and people will latch onto you and the things that you publish.

By: Paul Chaney

Paul Chaney — Mon, 18 May 2009 15:44:32 +0000

Thanks for the comments everyone. As to “Twitter as the new email,” what I’m trending towards and what I see others beginning to trend towards is, rather than sharing email addresses, we share Twitter handles. It’s a gateway, via the URL in the bio, to other, deeper forms of contact.
In that sense, it serves an email-like, or “email light” purpose.

By: Jonathan Moody

Jonathan Moody — Mon, 18 May 2009 07:16:47 +0000

Interesting post. Regarding points 3 & 4 (and 6 – facebook rules??) it is important to look at the quality of debate in social media. Hence on Facebook we might get pictures of our “friend’s” new car and comments along the lines of “Cool, great, I think it’s ugly.” But for a detailed debate on all aspects of the car we’d be better off looking at a leading automotive blog, or a forum dedicated to that model. Also we need to look at all social media according to how interactive they are, how much originial content thay contain and how frequently they are updated. These factors, along with pure traffic and link numbers give us a better idea of influence and impact.

By: Bill Lublin

Bill Lublin — Mon, 18 May 2009 01:00:14 +0000

Paul: Great post – and great points. You had me at #1 transparency and authenticity to me are far from trite- Without authenticity, your message is discounted from the start, and without transparency, people are to skeptical to believe anyone’s message.
As far as twitter as the new email, scoble notwithstanding, I would think of it as a very different form of communication, less of the asynchronous communication vehicle that email provides. It is, however,being used as the new mailing list by people that don’t really “get it” IMHO anyway..

By: Eric Casey

Eric Casey — Fri, 15 May 2009 20:23:52 +0000

I take your point about FB as a new OS, but the reference to Vista in a prior comment is telling. In its present state, FB is a pretty buggy product. It needs to get a great deal better to really become a viable OS. Or something else that improves the FB model is apt to emerge.

By: Duff

Duff — Fri, 15 May 2009 20:15:44 +0000

Perhaps not just social media, but also good business itself is based on authenticity and transparency, and in actually caring for the needs of the human beings you are serving through your products and services.

By: Peg Mulligan

Peg Mulligan — Thu, 14 May 2009 22:45:13 +0000

Great list of attributes that are part of the social media mindset. I would add customer-centric and collaborative, as additional mindset markers, though both are probably implied in #1 and #2.

By: Daria Steigman

Daria Steigman — Thu, 14 May 2009 21:36:34 +0000

Hi Paul,
Great post, good markers. I love your concept about having a social media mindset before you deploy the toolset.
I think #3 is really important. Too many people forget that everyone has a story to tell (and with potential value to you and/or your product) because they’re off chasing their perceived VIPs. (Sort of like scanning the room at a party while you’re supposedly in the middle of a conversation.)
Best,
Daria

By: Linda_Margaret

Linda_Margaret — Thu, 14 May 2009 08:14:25 +0000

It’s interesting to see where social has almost replaced search. Twitter, for me, acts like a pipeline for articles of potential interest. More “Google Alerts” than email. I read my personal emails. I scan and select Twitters to read.

By: Paul Chaney

Paul Chaney — Thu, 14 May 2009 01:22:46 +0000

I admit to going out on a limb regarding numbers 6 and 7, but I believe that, given its present rate of growth, Facebook is destined to gain ascendancy as an OS for the new Web. And, remember, I wasn’t the first to refer to Twitter as the new “email.” Scoble branded it as such.
Regardless, I’d like to hear from others of you as to what you think are social media mindset markers.

By: David Meerman Scott

David Meerman Scott — Wed, 13 May 2009 21:42:44 +0000

Wow – quite the think piece Paul. I like it. And thanks for mentioning my stuff. David

By: Rob Frappier

Rob Frappier — Wed, 13 May 2009 18:26:27 +0000

Great post. I particularly like point #5.
“The day of the ‘electronic brochure’ has long passed.”
Very well-stated.

By: Matt West

Matt West — Wed, 13 May 2009 18:14:23 +0000

Very good points! As a consultant, I see the value of social media. However, for the average small business, effectively navigating social media is largely about understanding Generation Y. Please see my review of Millennials and social media. http://thegreenmarket.blogspot.com/2009/05/power-of-social-media-and-importance-of.html See also the ways in which social media and sustainability are aligned. http://thegreenmarket.blogspot.com/2009/05/social-media-and-sustainability.html

By: Jack Humphrey

Jack Humphrey — Wed, 13 May 2009 17:29:07 +0000

If Facebook is the new operating system, it’s definitely Vista.

By: laurent

laurent — Wed, 13 May 2009 16:55:39 +0000

Paul
In #1, I think relevancy is as important. It’s kind of a given but it’s worth putting it in your list (well too late . If you’re not relevant, you’re out.
I also don’t know about 6. I think blogs are the base of operations of the voices. That’s where they id themselves in a unique way.
7 – too early to say.

By: Maria Reyes-McDavis

Maria Reyes-McDavis — Wed, 13 May 2009 16:06:11 +0000

This is great stuff Paul, #’s 1-5 are mindsets that I believe are required for success. #6 and 7 are questionable in my mind as a long-term mindset, not saying they are going anywhere. I definitely think the basis of each platform will perpetuate itself far into the future of the social web, whether FB and Twitter remain the top tools, only time will tell.