http://www.mpdailyfix.com/sem-and-the-handyman/?utm_source=rss&utm_medium=rss&utm_campaign=sem-and-the-handyman Opinions. Commentary. News. Sat, 11 Feb 2012 13:14:15 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/sem-and-the-handyman/comment-page-1/#comment-20796 Mike Wild Thu, 13 Aug 2009 22:29:51 +0000 http://www.mpdailyfix.com/sem-and-the-handyman/#comment-20796 have you ever tried reviewing Angie's List: The Best Source for Local Home Improvement Contractors & Doctors? have you ever tried reviewing Angie’s List: The Best Source for Local Home Improvement Contractors & Doctors?

]]> http://www.mpdailyfix.com/sem-and-the-handyman/comment-page-1/#comment-20795 Gary Hays Fri, 26 May 2006 21:45:22 +0000 http://www.mpdailyfix.com/sem-and-the-handyman/#comment-20795 Handyman Matters offers a free consumer guide to choosing a home repair and remodeling contractor. It's chock-a-block with questions to ask a prospective contractor. It can be downloaded from www.handymanmatters.com Handyman Matters offers a free consumer guide to choosing a home repair and remodeling contractor. It’s chock-a-block with questions to ask a prospective contractor. It can be downloaded from http://www.handymanmatters.com

]]> http://www.mpdailyfix.com/sem-and-the-handyman/comment-page-1/#comment-20794 Ann Handley Mon, 15 May 2006 02:03:13 +0000 http://www.mpdailyfix.com/sem-and-the-handyman/#comment-20794 Ages and ages ago, I wrote regularly for a magazine that catered to health club managers/owners, and at that time the big nut to crack was "customer retention"... It kills me that years later, in industries that function in markets not nearly as difficult as the health club industry, these SAME customer service issues are still...well, uncracked. Ages and ages ago, I wrote regularly for a magazine that catered to health club managers/owners, and at that time the big nut to crack was “customer retention”…
It kills me that years later, in industries that function in markets not nearly as difficult as the health club industry, these SAME customer service issues are still…well, uncracked.

]]> http://www.mpdailyfix.com/sem-and-the-handyman/comment-page-1/#comment-20793 Mack Collier Fri, 12 May 2006 15:41:16 +0000 http://www.mpdailyfix.com/sem-and-the-handyman/#comment-20793 "As search matures, the lesson for SEMs will be that the advertisers' switching costs are very low. There is an incredible opportunity to be that handyman from Iowa." Amazing that in this day and age, most companies still take for granted the 'lifetime value of the customer'. The advertiser that has the small job this week, may have a huge one next week. How they handle this week's small job will go a long way toward determining if they get the chance to sniff that huge job next week. “As search matures, the lesson for SEMs will be that the advertisers’ switching costs are very low. There is an incredible opportunity to be that handyman from Iowa.”
Amazing that in this day and age, most companies still take for granted the ‘lifetime value of the customer’. The advertiser that has the small job this week, may have a huge one next week. How they handle this week’s small job will go a long way toward determining if they get the chance to sniff that huge job next week.

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