MediaBuyerPlanner: Nielsen has released its PlaceViews data for product placement in television shows, and found that, for June (the first month of data available), Sears and Camaro were the clear winners for network and cable, respectively.
Sears’ placement on ABC’s Extreme Makeover Home Edition pulled the top product placement score – with 58.1 percent of the audience recognizing the presence of the brand and feeling good about it – on network TV, writes MediaPost. The Miami Heat basketball team scored second on network, for its appearance in NBC’s Deal or No Deal, with a 48.8 percent score.

Camaro scored tops on cable, for its appearance in TLC’s Rides, with a 63 percent audience recognition and positive feeling score. Honda scored second with a 58.2 percent score for its appearance on Pimp My Ride.

Nielsen’s PlaceViews measured more than 285,000 product placements between January and June.
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