MediaBuyerPlanner: Ad revenue at E. W. Scripps Co.’s 10 broadcast stations will decline anywhere from three to five percent in 2007, according to the company.
The decline will occur largely because of the absence of political advertising next year, writes Broadcasting & Cable. This year, Scripps snared about $45 million in the run-up to the November elections.
The Scripps Networks – Scripps’s other TV arm – estimates that revenue will grow 10 percent to 13 percent in 2007. It will heavily push interactive initiatives in order to grow its VOD business.
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