MarketingVOX: Scion is rolling out its pre-launch campaign for the 2008 xB, complete with a website where users can earn points for the chance to win a new xB, among other prizes.
A focal point of the campaign will be the website Want2bSquare.com, which allows users to earn points by playing games, watching videos and emailing others about the site, AdWeek reports. The 2008 xB will arrive at dealerships in April.
The site features six microsites, including customization and user-community features; each has a unique theme, with one focusing on music. Each microsite also has its own design: One resembles a Monty Python set, another a haunted house.
Two more microsites will be added in the coming weeks.
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