MarketingVOX: Toyota’s Scion brand has formed its own online network, Scion Broadband, with five “channels” of content. And, separately, Scion has cut a deal to place its cars in the virtual world of Second Life, reports PROMO Magazine (via AdJab).
Scion Broadband carries short films, music videos, a Japanese anime cartoon series and stand-up comedy. The “Spotlight” feature will profile a new artist each week. A new film will premiere each Friday. And the site’s Music channel will carry live shows, videos of emerging artists and documentaries.
Toyota has also built a Scion showroom in Second Life. Scion’s new domain, called Scion City, sells three virtual car models for $300 Linden dollars each and also showcases the brand’s real-life car models. Owners can customize their cars, and?a Showcase Gallery lets players show off their designs. A virtual launch party on the site was so well attended that Scion will host six more events, one every two weeks, to let players’ avatars dance, hear concerts and test-drive Scions.
Scion sales have been strong. The brand sold 10,769 cars in the U.S. in November, following Toyota’s record-breaking October, during which 12,344 Scions were sold.
Related stories:
- Marketers’ Tour of Second Life Planned
- Darfur Genocide Photo Exhibit in Second Life
- ‘Second Life Liberation Army’ Targets Brands
- Agency: Second Life to Revolutionize Media, Be Cheap
- Second Life Spawns Real Virtual Agencies
- Dell Unveils V-Business Strategy in Second Life
- IBM Relies on Second Life for ‘V-Business’
- Hitwise: Second Life Traffic Soars
- Pontiac Wants to Create Car Culture in Second Life
- Marketers Begin to Get Second Life
- Reuters to File Reports from Second Life
- Burnett Sets up Shop in Second Life
- Forbes.com Launches Luxury Travel Site
- Small Car Online Purchase Requests Soaring
- Massive Inserts Interactive Toyota Ad Units in MMOG
- Honda and Toyota Cars Most Researched Online
- Scion Campaign Lets Users Choose Ads They See
- Toyota Targets Kids to Influence Parents
- Toyota, Lexus Cosponsor Monday Night Football
- Toyota Breaks Yaris Campaign with ‘Mobisodes,’ Gaming Strategy
- Toyota: Most Customer Contact Now on Web
