It’s that time of year when many of us receive holiday gifts from clients, suppliers, and colleagues. It’s also an excellent opportunity for companies and organizations to send gifts to good leads and prospects in the hopes of opening a door or two. That’s not an uncommon business tactic. But, let’s be frank … how many gift recipients actually thank senders?
Our company sent out several gifts to clients, colleagues, and prospects. I can count on one hand how many sent an e-mail or thank-you note to show their appreciation. Of course, there’s no obligation on their part to have a relationship with us, but surely, they can say thanks regardless. It’s not only business etiquette— it’s personal etiquette. And it speaks volumes about their personal brands and the organizations for which they work. Now, maybe some will acknowledge receiving their gifts early in January, but I’m not so optimistic.
Has the economic downturn created a general malaise in business? Or have good manners gone by the wayside? With so many blog posts and articles on relationship building and engagement, why do you think so many people blow off the concept of saying thanks?
Have you experienced this, too? Have you ever neglected to thank a business-related gift sender during the holiday season? Do tell.