MediaBuyerPlanner: The Sarah Silverman Program looks as though it will be a hit on Comedy Central, airing last Thursday with the best debut for an original show in three years.
According to Media Life, Comedy Central has been very much a network geared toward men, with its best-known shows including Jon Stewart, Steven Colbert and Dave Chappelle. Silverman’s impressive debut – with a 1.3 average household rating and 1.2 in viewers 18-49 – was the most-watched show in the time slot on any network among men 18-24.
The show even bettered the debut of the Colbert Report by more than a third (though that show airs at a different, and less successful, time slot). Men love her, according to the article, because she has the face of a model and the mouth of a trucker.
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