MarketingVOX: Rumors are swirling of a Google-engineered “metaverse” – a virtual world a la Second Life – with Benchmark Capital analyst Michael Eisenberg calling the rumored project a “world game.”
The metaverse would use real-world data gathered from Google’s existing properties to craft the alternate online platform, writes play.tm. According to Eisenberg, Google is courting in-game ad company AdScape in preparation to monetize the virtual world.
Furthermore, rumor is that a firm in China has been hired to craft avatars while an internal team is building the “metaverse” itself, thanks to a team that has come over from There.com, another online virtual world.
Google already has a product called SketchUp, which is used to craft 3D models that can be layered onto Google Earth images.
Related stories:
- Latest MMOG: Tolkien’s Lord of the Rings
- Second Life’s Cheerleaders Are Web’s Intelligentsia
- BBC to Launch ‘Second Life for kids’
- Google Courting In-Game Ad Firm AdScape Media
- New Features to Make Second Life Easier, More Virtual
- World of Warcraft Passes 8MM Player Milestone
- Google Earth to Be Inherited by the Masses
- Google Gives Away SketchUp 3D Modeling Software
Related posts: