MarketingVOX: Slideshow creator RockYou has partnered with visual shopping search engine Like.com.
The relationship brings comparison shopping to users seeking similar styles to those of their friends’.
The pairing brings a feature to RockYou that allows users to buy clothing similar to what friends are wearing, thanks to a Like “style drawer” that juts out from slideshows, reports TechCrunch.
Like is powered by an image recognition software that can “see” what people are wearing, then give complementing suggestions from a pool of fashion brands it has partnered with.
Though the new feature is limited to the RockYou site, it fetches a US$ 0.80 CPM, which the partners are sharing. TechCrunch says heavy negotiations stand in the way of bringing the style drawer feature to social networks like MySpace.
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