Comments on: Road Trip Lessons to Grow Your Brand

By: Paul Williams

Paul Williams — Thu, 02 Apr 2009 08:10:35 +0000

ME…
Yep, you’re exactly right. Proper timing is a key factor to consider.
Thank you for being part of the discussion.

By: ME Digital

ME Digital — Mon, 30 Mar 2009 02:04:34 +0000

I think that there is one more question you can add: When?
If we depart; when should we depart?
You can have your whole road trip planned, every detail set. But what if it isn’t the right time to go?
What if your destination looks the best in the summer, but it is winter?
Or what if it’s black Saturday? You can leave and be stuck in traffic all day; you can also leave the next day, not be stuck in traffic and probably arrive at the same time?
Make your next move, when the time is right, when the time is set to efficiently reach your goals.

By: Super 8 Kissimmee Suites

Super 8 Kissimmee Suites — Sat, 28 Mar 2009 14:40:28 +0000

Interesting post, but you’ll need to be even more specific! Did you know that there are 3 Super 8’s on the same street within a few miles of each other on Highway 192 in Kissimmee?
I am from the Super 8 Kissimmee Suites and we are a great destination for families traveling on a road trip. We offer clean and comfortable rooms that are affordably priced and we are centrally located to world famous attractions!
Again, thanks for the interesting post, and if your readers ever take a road trip to Kissimmee, make sure to consider the Super 8 Kissimmee Suites (www.abcsuites.com)!

By: Paul Williams

Paul Williams — Sat, 28 Mar 2009 11:01:57 +0000

Scott – Thanks for reading and for your comments. I’m glad this article has helped you.
Thanks again!

By: Paul Williams

Paul Williams — Sat, 28 Mar 2009 10:57:12 +0000

Paul B – I’ve made the assumption the need for change has already been established.
But you’re totally correct. The answer may be… stay where you are.
“Why Are We Departing?” will help dig into the problem that exists in the first place. Answering “why are we departing/why would we depart?” allows us to get to the root of the problem and identify core issues.
Thanks for adding to the conversation!

By: Scott Gould

Scott Gould — Sat, 28 Mar 2009 00:50:55 +0000

I agree with you Paul, these questions are necessary to keep us moving in the right direction.
Even reading this I see where I’m slipping!

By: Paul Barsch

Paul Barsch — Fri, 27 Mar 2009 21:49:46 +0000

Paul, I think “why are we going?” is as good a question as any. A road trip for vacation makes sense, but to continue the analogy, some companies feel the need to brand/rebrand because they think they need it, a consultant tells them so, etc…
Asking “Why Are We Departing?” could save a company hundreds of thousands of dollars. In some instances, there’s no place like home.