Welcome to guerrilla marketing meets social media. For less than $30, you can create a marketing tool that automates permission-based text messaging. All from a t-shirt.
Here’s how it works. I went to Reactee and designed my message based t-shirt. My message? “Do you want to be branded?”
I then select DrewMc as my keyword.
The shirt design software automatically adds the short code (instead of texting to a full phone number, you just text to 41411).
I then write the message (120 characters max) that I would like sent to anyone who text messages my shirt. By the way, I can change that message as often as I’d like.
So let’s see how it plays out.
I am walking down the street and you see me. You wonder what the heck my shirt means or maybe you really want to know more about branding. So you whip out your cell phone and enter the number 41411 and in the message area, you key in DrewMc (with no period).
Almost instantaneously, you receive a text message back from me. Go on, try it. Yes…I really bought the shirt. Be an explorer — give it a try.
Sounds frivolous? Maybe not.
Imagine an entire team wearing these shirts on a trade show floor. Or a new business pitch. Or a candidate’s campaign team. (Remember you can change the message on the fly from a cell phone.) Or at a non-profit walk or charity event.
Come on, call me and check out my message. And then, let’s get creative. How could you use this as a marketing tactic?