MarketingVOX: Reuters, the world’s largest multimedia news company, has joined Mochila’s AdMatch program as a premiere content provider. The deal will add Reuters content to Mochila’s massive marketplace of syndicated media.
With AdMatch, Reuters will provide content to web publishers for free and earn a percentage of the advertising revenue that accompanies that content. Reuters will also license its articles to other sites for a one-time fee, according to a press release.
Just last month Mochila developed a similar content arrangement with Clickability. The Mochila marketplace is credited by some to helping revive the “ailing web publishing market.”
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Vahe Habeshian BIO
09.20.07
