MarketingProfs

Member Login | About Us | Members Benefits | PRO Members

MarketingProfs Daily Fix Blog

Vahe Habeshian
Vahe Habeshian   BIO
07.18.07

Return of the King: Imus Likely to Return to Radio


http://www.marketingcharts.com/interactive/study-marketers-can-buy-online-buzz-1002/Don Imus will be staging a return to terrestrial radio in September, if his confidant Bo Dietl is to be believed.
Dietl is quoted in the New York Post as saying, “I’m not supposed to say, but…if he was to be coming back, I would look to September,” writes Radio & Records.
The Post article reported that, according to another source, Imus is looking for a black “sidekick” to bring on the air with him, in the hopes that that person will “take the sting out” of any possible racial cracks like the one that got him canned.
CBS Radio’s WFAN-AM in New York has not yet filled the morning slot that was vacated when Imus was fired following his racially charged comments about the Rutgers University women’s basketball team.
Related stories:

Share and Enjoy:
  • email
  • Twitter
  • Digg
  • LinkedIn
  • StumbleUpon
  • Yahoo! Buzz
  • Sphinn
  • Facebook
  • del.icio.us
  • Add to favorites
  • Posterous
  • FriendFeed
  • Google Bookmarks

Leave a Reply