http://www.mpdailyfix.com/response-to-economy-advice-on-altering-your-message-product-brand/?utm_source=rss&utm_medium=rss&utm_campaign=response-to-economy-advice-on-altering-your-message-product-brand Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/response-to-economy-advice-on-altering-your-message-product-brand/comment-page-1/#comment-40993 Lloyd Rubaba Mon, 27 Apr 2009 11:04:04 +0000 http://www.mpdailyfix.com/response-to-economy-advice-on-altering-your-message-product-brand/#comment-40993 I like your assessment of how other companies in the QSR sector are coming up with ideas to enhance their market shares. companies shouldn't see advertising as an expense in these times they should see it as an investment. so they shouldn't cut their marketing budgets that much or at all. I like your assessment of how other companies in the QSR sector are coming up with ideas to enhance their market shares. companies shouldn’t see advertising as an expense in these times they should see it as an investment. so they shouldn’t cut their marketing budgets that much or at all.

]]> http://www.mpdailyfix.com/response-to-economy-advice-on-altering-your-message-product-brand/comment-page-1/#comment-40992 Elaine Fogel Sat, 18 Apr 2009 17:20:38 +0000 http://www.mpdailyfix.com/response-to-economy-advice-on-altering-your-message-product-brand/#comment-40992 Paul, something you said was very telling. "Starbucks has started to act like a quick service restaurant (QSR). Perhaps it is what they've technically been all along, but they've never acted like it." This was a perfect example of a blue ocean strategy that worked for a long time... until others decided to up their offerings and compete, albeit at a lower price point. Starbucks' brand was the Starbucks experience. Maybe now, customers are realizing that, after all, it is just a cup of coffee. Funny how external forces change people's perspectives. I suppose that's why companies should always do an annual SWOT analysis to see what's coming on the horizon. Paul, something you said was very telling.
“Starbucks has started to act like a quick service restaurant (QSR). Perhaps it is what they’ve technically been all along, but they’ve never acted like it.”
This was a perfect example of a blue ocean strategy that worked for a long time… until others decided to up their offerings and compete, albeit at a lower price point. Starbucks’ brand was the Starbucks experience. Maybe now, customers are realizing that, after all, it is just a cup of coffee.
Funny how external forces change people’s perspectives. I suppose that’s why companies should always do an annual SWOT analysis to see what’s coming on the horizon.

]]> http://www.mpdailyfix.com/response-to-economy-advice-on-altering-your-message-product-brand/comment-page-1/#comment-40991 Bill Fri, 17 Apr 2009 19:27:28 +0000 http://www.mpdailyfix.com/response-to-economy-advice-on-altering-your-message-product-brand/#comment-40991 The economy should not be your big message. It is overused also. There is nothing wrong with having a sentence in your letter somewhere saying "In these uncertain economic times, you..." Other than that, remember your product's reason for being. It is really exists for reasons other than the economic crisis. Be specific. The economy should not be your big message. It is overused also. There is nothing wrong with having a sentence in your letter somewhere saying “In these uncertain economic times, you…” Other than that, remember your product’s reason for being. It is really exists for reasons other than the economic crisis. Be specific.

]]> http://www.mpdailyfix.com/response-to-economy-advice-on-altering-your-message-product-brand/comment-page-1/#comment-40990 Paul Williams Fri, 17 Apr 2009 15:44:22 +0000 http://www.mpdailyfix.com/response-to-economy-advice-on-altering-your-message-product-brand/#comment-40990 Dave, You said it... "tough times call for honest assessment." Thanks for your thoughts! Dave,
You said it…
“tough times call for honest assessment.”
Thanks for your thoughts!

]]> http://www.mpdailyfix.com/response-to-economy-advice-on-altering-your-message-product-brand/comment-page-1/#comment-40989 Dave Gilbertson Fri, 17 Apr 2009 14:48:12 +0000 http://www.mpdailyfix.com/response-to-economy-advice-on-altering-your-message-product-brand/#comment-40989 All valid questions answered quite nicely I feel. I do feel that quick repositioning and altering messages in response sometimes seems desperate. However, if done effectively it should go unnoticed. Ultimately tough times call for honest assessment. What is the value that your brand offers? Why have your loyal consumers continued to come back? What is your niche? How can you further capitalize on what has gotten you to where you are. Don't completely change who you are unless there was something glaringly wrong with who you were as a brand. All valid questions answered quite nicely I feel. I do feel that quick repositioning and altering messages in response sometimes seems desperate. However, if done effectively it should go unnoticed. Ultimately tough times call for honest assessment. What is the value that your brand offers? Why have your loyal consumers continued to come back? What is your niche? How can you further capitalize on what has gotten you to where you are. Don’t completely change who you are unless there was something glaringly wrong with who you were as a brand.

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