MediaBuyerPlanner: Bonnier Corporation is relaunching its premier luxury travel publication Resorts & Great Hotels. Known as “the connoisseur’s guide to the world’s best hotels and resorts,” the wish-book publication will relaunch in January 2008 as a quarterly. It will include integrated editorial content for the first time in the magazine’s history.
The luxury segment of the hospitality industry is expanding, according to Bonnier. Now, after more than 20 years of presenting resorts in an annual directory format, the new quarterly magazine will publish theme issues. The first, due on newsstands beginning Jan. 15, 2008, will be one-of-a-kind properties. Other themes include Summer Getaways, Small Gems – The Boutique Experience, Winter Escapes, and Best Beach Resorts.
More than 100,000 copies of the publication will be distributed quarterly and will be available at Barnes & Noble, Borders, B.Dalton, Waldenbooks and select airport newsstands.
The first 40 advertisers to reserve space in the premier issue on or before Sept. 30, 2007 will qualify for special upgrades such as receiving a two-page spread for the price of a one-page spread. A 15 percent Charter Advertiser lifetime discount is also available to advertisers who book in the premier issue and one additional issue in 2008.
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