MediaBuyerPlanner: Arbitron Inc. says that over half of all fans exposed to Arena Media Networks displays at two Major League Baseball (MLB) stadiums could remember at least one brand advertised on the network. Arena Media Networks is the owner and operator of the largest digital media network for advertising in sports and entertainment venues in the U.S., according to the company.
The study conducted by Arbitron shows that the network delivers an average of four impressions to its digital displays per visit. Seventy-six percent of fans at these two MLB stadiums recall seeing the displays. Participating advertisers in the MLB Study included Home Depot, Mercedes, and ESPN.
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