Comments on: Reputation Management for New Media

By: mike ashworth

mike ashworth — Thu, 07 Feb 2008 21:29:24 +0000

Paul, for the monitor part of the three items you have listed their is a very effective tool called brandwatch from http://www.magpie.net
Their is great little demo on the site too
It looks very impressive.
Mike Ashworth
Business and Marketing Coach
Brighton and Hove, UK

By: Megan Soto

Megan Soto — Mon, 04 Feb 2008 01:31:44 +0000

Thanks so much for delving into this topic and encouraging an aggressive approach to new media when not only dealing with branding, but also with reputation which seems to become a secondary pursuit in some cases.

By: Ty Graham

Ty Graham — Fri, 01 Feb 2008 18:13:31 +0000

Blip’d is a PR 2.0 engine.

By: Paul Dunay

Paul Dunay — Tue, 29 Jan 2008 02:18:06 +0000

Dusan
I think it is the emerging “rule” going forward.
With the way that media is fragmenting (old/new, blogs/communities etc) the MRO concept or anything like that is becoming the new standard.

By: Dusan Vrban

Dusan Vrban — Mon, 28 Jan 2008 07:30:05 +0000

Paul, do you see a difference in basic concepts to the reputation management in new/old media? I’m thinking if MRO concept you are proposing (or anything simmilar) isn’t actually a “must” for companies – no matter if we talk about new or old media?
I see your post a bit as a core marketing management concept applied to new media – analyse, develop, monitor, optimize? I like it!

By: Yuce Zerey

Yuce Zerey — Sun, 27 Jan 2008 20:20:41 +0000

Thanks Paul, really value added post. This post triggered me to think PR 2.0. PR is based on new media, considers mass collaboration.

By: Paul Dunay

Paul Dunay — Sat, 26 Jan 2008 14:32:34 +0000

Elaine
I agree, I think there will be an emerging role in companies to track their Reputation – perhaps we will see the Chief Reputation Officer someday!

By: Elaine Fogel

Elaine Fogel — Fri, 25 Jan 2008 19:55:03 +0000

Interesting, Paul. As more and more of these new marketing areas emerge, the greater the need for organizations to hire internal or outsourced specialists.

By: fletch

fletch — Fri, 25 Jan 2008 16:27:21 +0000

I agree with Paul. Thank you, Great post.

By: Lewis Green

Lewis Green — Fri, 25 Jan 2008 15:31:30 +0000

Paul,
Excellent post! I agree completely. Brand and reputation remain about trust and credibility.