Comments on: Reports of Blogging’s Death Are Greatly Exaggerated

By: Glass Desks Guy

Glass Desks Guy — Wed, 27 Feb 2008 00:38:08 +0000

By the way to people who truly enjoy blogging, it will never die!

By: Michael

Michael — Wed, 27 Feb 2008 00:36:19 +0000

I haven’t been blogging that long but I am hooked, I certainly don’t think it’s dead, like everything it goes through it’s phases. However I don’t think its even gone through any bad phases yet.

By: B.L. Ochman

B.L. Ochman — Tue, 14 Aug 2007 17:41:17 +0000

healthfood – building an audience for a blog is no small job. You have to have the desire, the stamina, and, most of all, the talent and sticktoitiveness. Very few fish have that. :>)
Shopping Basket – i think it’s great that J&J is blogging, but rather sad that they are using the blog as a bully pulpit for an ill-advised lawsuit.

By: health food

health food — Tue, 14 Aug 2007 06:34:00 +0000

They were still the few big fish in a small pond. Now there are many big fish in the ocean that is the blogosphere.

By: shoppingbasket

shoppingbasket — Mon, 13 Aug 2007 23:45:54 +0000

You raise some particularly interesting points concerning business blogging.
I’d agree with the comments above that blogging should be seen as yet another means of corporate communication, another tool in the belt if you will. But an important one I think, that allows the enterprise to adopt a human face and a human dialogue.
The J&J blog post on the Red Cross lawsuit is indeed a case in point: instead of the cold dead language of another press release, we get first-person point of view from a J&J spokesman. Subjective, reasonably transparent, and using language that is relatively relaxed and emotive.
Topic picked up at: http://shoppingbasket.wordpress.com/2007/08/13/jnj-crisis-management-turns-to-blogging/

By: Elaine Fogel

Elaine Fogel — Mon, 13 Aug 2007 17:40:17 +0000

Although it’s true that marketing has trends just as any other discipline, I’m not sure I totally agree with Paul. I understand that human nature means that some of us will always be looking for the next “big thing” but it doesn’t rule out the tried-and-trues. As social networks evolve and improve, I would think that regulars will benefit even more by sticking around.
I do agree with Paul that blogging is one component of the marketing mix, and depending on one’s target markets, can be an amazing way to build a following globally. As you say, BL:
“But if you want to expand your business, you need a global reach.” The Internet has certainly shrunken the planet. Now, if we could all just get along….

By: Paul Williams

Paul Williams — Mon, 13 Aug 2007 15:15:17 +0000

Finally! Now blogging may cease to be considered the end-all be-all strategy for every one and every company.
Despite being lauded as the magic bullet – It is and always has been just one of many tactics in our marketing tool box.
=====
Like most product life cycles, the hip who first used MySpace moved to Facebook… Now that we’re all Facebooking, they are moving to something hipper.

By: Mack Collier

Mack Collier — Mon, 13 Aug 2007 13:28:58 +0000

I started to post about this myself, but I don’t think it’s coincidence that the people yammering the loudest about how blogs are slowing down/dying, are the bloggers formerly known as the ‘A-Listers’. A couple of years ago, they were still the few big fish in a small pond. Now there are many big fish in the ocean that is the blogosphere. The influence and reach of the A-listers has become diluted, and fragmented. They are still very influential, but they are no longer the only game in town.
So I’m not sure that it isn’t the A-List BLOGGER that’s slowing down/dying, not blogging itself.