Comments on: Redesigning the Hospital Gown: Why Focus Groups Fail Customers and Companies http://www.mpdailyfix.com/redesigning-the-hospital-gown-why-focus-groups-fail-customers-and-companies/?utm_source=rss&utm_medium=rss&utm_campaign=redesigning-the-hospital-gown-why-focus-groups-fail-customers-and-companies Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Harley Richards http://www.mpdailyfix.com/redesigning-the-hospital-gown-why-focus-groups-fail-customers-and-companies/comment-page-1/#comment-41338 Harley Richards Sun, 28 Jun 2009 22:16:12 +0000 http://www.mpdailyfix.com/redesigning-the-hospital-gown-why-focus-groups-fail-customers-and-companies/#comment-41338 New patient gown like pulling teeth to get them to see how awfull the johnny gowns are ( I have the solution and manufacturing as well as sales in place.... This is to introduce E-Z Gown, Inc. as well as our new IV hospital gown designed with the patient's comfort and dignity in mind. Our gown has drawn rave reviews from hospital staff to patients for ease of use and for durability. We have a gown that not only improves patient personal dignity but also improves the profitability of the institution through better patient relations, gown performance, and improved staff productivity. There are no more ties to fray, knot, or cut and there is no longer a reason to use two gowns back to front. Also, our plastic YKK snaps do not affect MRI's and X-Rays. The E-Z Gowns can be 100% Made in the USA by Usner Products, which is a South Carolina sewing company that has been in business for over 35 years. Because we can produce them in America, we can provide services unlike most other gown and linen suppliers. E-Z Gown is available for children and adults, even up to size 10X. We carry several colors and sizes in stock; however we can run just about any additional color according to your needs. For example, a prison system hospital may want a bright orange color, while a nursing home may want a more subdued color. We can also print or embroider your organization's name on the gowns for added identification. We feel so strongly about our product that we are offering your institution: Free Sample Gown These gowns will be provided for your evaluation. With all the recent news publicity regarding hospital gowns, we want people to experience for themselves the feeling of dignity and convenience our gowns provide. You can call me personally to receive your free gown. If you are not completely satisfied with the design, quality, and service the gowns offer, call us again with your comments and concerns. We will then provide our UPS account number where you can send the gowns back free of charge. If you are satisfied with the product and would like to place an order, please have your purchasing department call me at their convenience. Again, I thank-you for your interest in our product and I look forward to hearing from you soon. My personal email address is hrichards44@live.com. If I can be of any further assistance to you, please do not hesitate to contact me. Web Site: www.usnerproducts.com Sincerely, Harley Richards (843) 571-5680 (843) 729-9167 (cell) Please Note we also have off shore manufacturing in place, In the event that you also do, willing to work with you on this also. New patient gown like pulling teeth to get them to see how awfull the johnny gowns are ( I have the solution and manufacturing as well as sales in place….
This is to introduce E-Z Gown, Inc. as well as our new IV hospital gown designed with the patient’s comfort and dignity in mind. Our gown has drawn rave reviews from hospital staff to patients for ease of use and for durability. We have a gown that not only improves patient personal dignity but also improves the profitability of the institution through better patient relations, gown performance, and improved staff productivity. There are no more ties to fray, knot, or cut and there is no longer a reason to use two gowns back to front. Also, our plastic YKK snaps do not affect MRI’s and X-Rays.
The E-Z Gowns can be 100% Made in the USA by Usner Products, which is a South Carolina sewing company that has been in business for over 35 years. Because we can produce them in America, we can provide services unlike most other gown and linen suppliers. E-Z Gown is available for children and adults, even up to size 10X. We carry several colors and sizes in stock; however we can run just about any additional color according to your needs. For example, a prison system hospital may want a bright orange color, while a nursing home may want a more subdued color. We can also print or embroider your organization’s name on the gowns for added identification. We feel so strongly about our product that we are offering your institution:
Free Sample Gown
These gowns will be provided for your evaluation. With all the recent news publicity regarding hospital gowns, we want people to experience for themselves the feeling of dignity and convenience our gowns provide. You can call me personally to receive your free gown. If you are not completely satisfied with the design, quality, and service the gowns offer, call us again with your comments and concerns. We will then provide our UPS account number where you can send the gowns back free of charge. If you are satisfied with the product and would like to place an order, please have your purchasing department call me at their convenience.
Again, I thank-you for your interest in our product and I look forward to hearing from you soon. My personal email address is hrichards44@live.com. If I can be of any further assistance to you, please do not hesitate to contact me. Web Site: http://www.usnerproducts.com
Sincerely,
Harley Richards
(843) 571-5680
(843) 729-9167 (cell)
Please Note we also have off shore manufacturing in place, In the event that you also do, willing to work with you on this also.

]]> By: John Rood http://www.mpdailyfix.com/redesigning-the-hospital-gown-why-focus-groups-fail-customers-and-companies/comment-page-1/#comment-41337 John Rood Wed, 20 May 2009 22:19:32 +0000 http://www.mpdailyfix.com/redesigning-the-hospital-gown-why-focus-groups-fail-customers-and-companies/#comment-41337 Great post Jeanne. One way companies can get closer to their customers is by leveraging social media as a source of data. Consumers tell us what their emotions or desires are every day outside of the sterile focus group setting you discuss. We just have to know how to capture it in a systematic way. I've written more about this issue at <a href="http://bit.ly/4R1Er" rel="nofollow">http://bit.ly/4R1Er</a> Great post Jeanne. One way companies can get closer to their customers is by leveraging social media as a source of data. Consumers tell us what their emotions or desires are every day outside of the sterile focus group setting you discuss. We just have to know how to capture it in a systematic way. I’ve written more about this issue at http://bit.ly/4R1Er

]]> By: Lee Garverick http://www.mpdailyfix.com/redesigning-the-hospital-gown-why-focus-groups-fail-customers-and-companies/comment-page-1/#comment-41336 Lee Garverick Thu, 14 May 2009 15:38:51 +0000 http://www.mpdailyfix.com/redesigning-the-hospital-gown-why-focus-groups-fail-customers-and-companies/#comment-41336 First of all, the title of this article is so catchy that you almost make your point just with that, and the story behind it is such a vivid example! But these are great and pertinent points that need to be reinforced across all of product management and design. Thank you. First of all, the title of this article is so catchy that you almost make your point just with that, and the story behind it is such a vivid example! But these are great and pertinent points that need to be reinforced across all of product management and design. Thank you.

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