MarketingProfs

MarketingVOX: Christopher Schroeder, who helped found the Internet Advertising Bureau in the ’90s, has re-launched health and medical science-focused content company ChoiceMedia as HealthCentral Network, simultaneously launching 25 niche health websites, writes MediaWeek (via MediaBuyerPlanner). Each site focuses on health information from medical professionals and is also a forum for connecting patients with one another.
The new, narrowly focused content sites include MyDiabetesCentral.com and MyDepressionConnection.com. Some of the sites have over 7 million unique users. According to the HealthCentral Network, the award-winning content in each website “combines medically reviewed original content from doctors, researchers, and expert patients, as well as news, information, video and other multi-media from leading authorities such as Ivanhoe.”