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Vahe Habeshian
Vahe Habeshian   BIO
07.20.07

RealNetworks to Develop Casual Online Games for Mattel


MarketingVOX: RealNetworks will partner with Mattel to create online versions of the latter’s stable of popular games, reports CNN Money.
Real will produce so-called casual game versions of titles like Scrabble, UNO and others that will be available for either online play or downloading.
Mattel selected Real because of its past success in the casual gaming market, but its strong in-house design and development team were also attractive.
The first games from the partnership are expected in the middle of 2008.
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