MarketingProfs

MediaBuyerPlanner: Total magazine rate-card-reported advertising revenue for May increased 0.9 percent over the same month last year, according to the Publishers Information Bureau (PIB). Ad pages were down 2.3 percent from May 2005. Year-to-date, PIB revenue closed with an increase of 3.6 percent over the same period in 2005; ad pages were even against the previous year. In April, advertising revenue grew 5.1 percent over the same month last year.
Half of the 12 major advertising categories posted both PIB revenue and page increases over May 2005. The top PIB revenue gainers, showing double-digit growth, were Drugs & Remedies, Toiletries & Cosmetics, Apparel & Accessories, and Direct Response. The top page gains were recorded by Direct Response and Drugs & Remedies.
In the first five months of 2006, seven categories saw PIB revenue and page gains, with Drugs & Remedies and Retail generating double-digit growth. Apparel & Accessories; Direct Response; Financial, Insurance & Real Estate; Toiletries & Cosmetics; and Technology saw increases in dollars and pages as well.