MediaBuyerPlanner: Total radio revenue dipped one percent in July, although national ad sales were up five percent, according to the latest RAB figures. Local advertising was down two percent for the month.
The soft radio ad market isdown percent through July, Mediaweek reports. Year-to-date, local is down one percent and national is up one percent.
Broadcasters continue to push non-spot advertising sales to offset sluggish growth. For July, non-spot revenue grew 12 percent. Factoring in nine percent growth in non-spot revenue through July, total radio revenue is flat.
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- Wachovia Predicts 2006 Radio Revenue Up 2.8%
- RAB: YTD Radio Ad Sales Flat
- October Radio Revenue Plummets
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- Merrill: Ad Revenue Won’t Improve Much
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