MediaBuyerPlanner: More radio groups have announced that they are adding iTunes tagging – a process that allows listeners to tag songs that they hear on the radio for later purchase – to their HD Radio broadcasts.
CBS Radio, Cox, Cumulus, Entercom and Greater Media are all in the process of adding tagging. Clear Channel announced last month that it was doing so, writes Radio Ink.
JBL and Polk Audio will offer radios capable of accepting tagging over the holidays.
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- Study: One in Three Americans Interested in HD Radio
