MarketingProfs

MarketingVOX: Radio Disney has joined forces with mSpot to launch the radio network on mobile phones, Radio Disney announced (via MediaBuyerPlanner). mSpot partners with movie studios, music labels and media corporations to produce and deliver music, radio and video services for mobile phones. mSpot Radio streams nearly 100 channels to mobile phones.
This new initiative is another in Radio Disney’s efforts to reach listeners as they pursue a more active, on-the-go lifestyle, particularly important as consumers are currently spending more time out of their homes.