MediaBuyerPlanner: Radio pulled in TV-sized ratings for the first game of the Phillies/Rockies Major League Baseball playoffs during the afternoon of Wednesday, October 3rd.
The Arbitron Portable People Meter system in Philadelphia estimated that WPHT-AM delivered a 9.2 average quarter hour rating for Men 25-54. That means that the average audience for each of the 11 quarter-hours of the game was 94,900 persons for that key demographic. For all persons age 6 and older, the game posted a 5.3 average quarter hour rating.
Over the course of two and three-quarter hours of “pure game” programming , more than three quarters of a million persons, age 6 and older, tuned in to WPHT-AM for at least a portion of the game. Among Men 25-54, more than one out of every four in the market tuned to WPHT-AM for at least a portion of the playoff game.
“These are the kind of ratings that TV stations crow about outside of prime time. Now radio can boast of its own phenomenal audience delivery,” says Mason Meyer, manager, Custom Sports Sales, Arbitron Inc.
Related stories:
- ESPN Launches Network of Local Radio Websites
- Arbitron: Run Up to Super Bowl Boosts Radio Audiences
- Arbitron: PPM Captures More Listeners to Sporting Events
- ESPN Radio to Air BCS Games
- Sports Format Growing, Gaining Advertisers’ Respect
