MarketingVOX: To better stay in touch with loyal customers, Q motor oil has created a website that features information, entertainment and mobile features, according to Promo Magazine.
The site, QPower, not only contains car maintenance tips and downloads, such as mobile racing games, but also text-messages oil-change reminders to those who sign up. The mobile-friendly version of the site will have a heavy dose of NASCAR-related content, including text-message alerts of race results.
The company launched the site primarily to target 18-34 year-old males and trigger their engagment with the brand.
Related stories:

• Firm Ties Reading Preferences to Buying Behavior
• KLM Connects Frequent Flyers via Social Networks
• Online Retailers Embrace WOM via User Reviews
• Dell Launches Customer-Feedback Site
• Web Search Most Efficient for Customer Acquisition

Related posts:

1. Anheuser-Busch Taps MingleNow to Promote Beer Info Site
2. Study: Most Important Factor in Online Loyalty Is Price
3. IPG’s Breen to Agencies: Focus on Hyper-Personalized Media
4. Yahoo Creates Behavior-Based Ad Format
5. Via Rail Stays on Customer Loyalty Track by Apologizing Well